Topshop Online Profile

Topshop.com launched its online profile in 2000, as well as its social media pages Twitter, Facebook, Instagram and the blog Inside-Out.
Topshop have made their online website extremely easy to navigate, therefore encourages more people to shop online. Everything is pretty much available online apart from the vintage collection, which only features in the Oxford Circus store making, shopping online with this brand entirely hassle free. International customers can also shop online free by selecting the country they wish their goods to be delivered to. This shows how Topshop is expanding their target market around the world. This shows the popularity and excellence of the British brand and creates a higher sustainability. This could then lead to future plans of the store opening up new stores around the world as Topshop will already have a customer base and popularity in sold locations sue to shipping orders internationally. 

It's obvious how successful Topshop has become as a company to this present day and their figures have shown that for the past years. Online is a big part of the brand, as well as the store online is just as important. 

From the launch in 2000 Topshop's online profit has been growing and the profit has been increasing.

Topshop Store

Topshop Online

How many customers are buying online?

Customer's are attracted to how the clothes are presented online, and how they can view the item they wish to purchase. They use their social media sites to attract customers and increase online sales. Topshop attract most of their audience by using bloggers to promote their most popular clothes. For example they would publish a popular Topshop fan blogger on their website or blog showing off their most popular or newest items. The audience or fans would view the post and would want to re-create the look, giving them a direct link to the website to buy the popular item. 

How much profit does Topshop make from online sales?

Topshop has been one of the highest and most profitable retailers in the past few years and most of its popularity is owed to it's online profile. Topshop play a wealthy part in the Arcadia group, being one of the strongest brands along with Topman. 

The store online has seen an increase of sales and profit of 15 million sales within the UK and internationally. The company saw a 3.5% profit bringing the company up from £172.74 million from 166.90 million in the previous year.

What are they doing?

With their strong online platform and strong store sales, Topshop are able to use to money to invest in bigger things. Sir Phillip Green comments that Topshop along with Topman now have clear strategies and this is a time for the brands to get better and become "Major global players".