Survey Results

When looking at how many people shop online and in these stores it's obvious who the retailers target and why.

*100 Total responses. 100% were submitted. 

*100 total responses. 100% were submitted.

Due to Primark's interactive only website, there were no responses to that particular retailer.

*100 total responses. 100% were submitted.

It's obvious that all three retailers appeal to people of ages 16+. Most of the people that were asked were students.

Topshop seems to be the most popular retailer throughout my research than the other two. I subjected to only asking females as all three retailers shop cater to mainly female customers. It was evident in my research that most of the people that answered this survey were students. The three retailers appeal to the student market more than the non-students. This is due to the student deals and discounts that are offered, giving them a chance to spend and save.